What is Retargeting and Remarketing?

Have you ever been surfing the web, shopping for the holidays or a special birthday gift and as you go to different sites, the one necklace you looked at ½ an hour ago keeps popping up? You decide to put off shopping for a while and turn to the ESPN.com and up pops that necklace again. Wow, it must be really popular - it seems to be all over the web.

This is the power of remarketing or retargeting.

In a nutshell, remarketing "remembers" visitors that view a particular item on your site and reminds them of that item later in their browsing experience. Your business gives the appearance of advertising on a well-trafficked site, such as ESPN, but not a the high cost. Ultimately, you appear discretely everywhere your potential customer goes without spending thousands on a marketing campaign.

Remarketing has boundaries, however and no information is collected about the visitor, as per national privacy laws. Remarketing can have an enormous effect on the power of "touching" customers and enticing them back to your store, in effect lowering your shopping cart abandonment rates.

To set up a Remarketing Campaign to entice customers to purchase your product and increase check-outs, contact us today.

We can help.