What is Search Engine Optimization?

Search engines such as Google, Bing or Yahoo work in similar ways. First, search engines (not humans) comb your website for text to see what is there. This is done by crawling your site and links to determine content. A crawler or spider, such as Googlebot, is not impressed by your flash intro or cool designs or sound. It is only interested in text content.

Next, the content is indexed and stored in a giant database for later retrieval. The index identifies keywords and expressions that describe your page. When a search request is presented a search engine processes the request and compares it to the database. The search engine starts calculating the relevancy of each of the pages within the index. Each search engine uses various algorithms to calculate relevancy weighing different parameters such as keyword density, site to site links and metatags. The final step is to retrieve the results and present them to you via the browser.

As you can imagine, having your website content optimized will create better search results, thus connecting your product or service to the right customer, consequently advancing your listing on the search engines. It is important to research and analyze product and service keywords and determine best conversion rates. This is one of the ways we help you improve your listing and grow your customer base.

Several factors can affect SEO

• age of the website
• amount of websites that link to the website
• the strength of the sites linking to it
• page factors including tags, keywords density, and site traffic generation

SEO is ever-evolving. Is your site? Contact us to day for a free in depth analysis of your website.

NOTE: In February 2011, Google announces new updates to it algorithm. In a nutshell, it plans to "reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful" according to search engineers. Once again, SEO and pertinent up-to-date content is critical for remaining high on Google's quality list.