One key component necessary to any good marketing plan is the ability to review what is working and what is not. Which ad campaigns are generating leads and/or revenue and which are falling flat. Further, the cost in acquiring each customer should be included in your data.
At Socially Engaged Media, one of the first things we do is analyze and, if necessary implement a comprehensive tracking solution. Utilizing Google Analytics is important (and free) but the long term cost is giving Google your proprietary data.
Determining true customer acquisition and attrition is more than just website analytics. We aim to provide a full ROI Tracking overview by using phone tracking, customer feedback, and ad word and Google Analytics tracking.
Speak with us today to get a full spectrum analysis of your Return On Investment Tracking. Whether you are a new business or a small business looking to expand, we can help.